Rural
Targeting the rural audience, DAD'S paints headlines on real barns and silos to reinforce the message of locally grown pet food.

Urban
DAD'S "Harvest My Desktop Widget"
Banners on sites like Realsimple.com and Goodhousekeeping.com invite the audience to bring farm freshness into their own home. They can download a widget for a corn, soy, or wheat field to their PC or Mac desktop and watch it slowly grow over a period of a few days. The widget includes choices of sounds and effects such as wind, birds, and rain. Eventually, a dog (or cat) doing tricks appears at the bottom of the screen when it's time to "harvest" the field. By clicking the Harvest Now button, a bag of DAD'S Pet Foods is delivered free of charge to the consumer.